Local SEO for Cannabis Businesses & Dispensaries

[00:00:00] Local SEO for Cannabis Companies Search engines like Google, Yahoo and MSN have a different algorithm that gives more weight to local results than general search results. [00:00:10] This means that if you have a local business website, then you need to optimize it for local search engines as well. [00:00:18] Search Engine Optimization for Cannabis Companies near me searches are all based on the searcher's geo coordinates. [00:00:25] Google wants to deliver the best results based on search intent. If there are local businesses that can provide what is being searched, they will always show up above national searches. [00:00:36] Optimizing your site for local searches is crucial. There are two ways to go about this. [00:00:41] The first one is to have a dedicated local site with information on your business. [00:00:46] This is a great idea, but is not always practical or affordable. The second way is to use your existing site and modify it to make it more useful to local searchers. [00:00:56] What is Local SEO? [00:00:59] Local search engine optimization is a method of getting your website ranked high in local search engines. [00:01:05] These search engines are designed to provide local information and results. [00:01:09] For example, if you type in the phrase restaurants in San Francisco into Google, you will get results that include websites that are relevant to restaurants in San Francisco. [00:01:20] If you were looking for a restaurant in San Francisco, you would want to find one of these websites. [00:01:25] Google and other major search engines are constantly changing their algorithms in order to stay ahead of the game. You need to stay up to date with the latest changes so you can make sure your website is optimized for the most popular keywords. [00:01:45] Vuwf0g what is important when optimizing for local Search engines? When you optimize your website for local search engines, you want to make sure that your page is optimized for the keywords people are searching for in your area. [00:01:59] If you are selling a product that is not related to your location, then you may not want to use the same keywords as people who live in your area. [00:02:08] You should also make sure that the content on your page is relevant to your area. [00:02:14] In addition to optimizing your page for the right keywords, you also want to make sure that you are using the right anchor text. [00:02:21] Anchor text is the text that links to your page. [00:02:25] You want to use words that describe your page. [00:02:28] For example, if you sell a product called Cheese, you could use the anchor text Cheese recipes. [00:02:35] This will help you rank higher in search engines because they will know what your page is about. [00:02:41] How do I know if my site is optimized for local search engines? If you have an existing website, you can look at the source code to see if there are any keywords that you can add to your page if you don't have access to the source code. You can use tools like Word Tracker or Semrush to see what keywords are being used. [00:02:58] Another way to tell if your page is optimized for local search engines is to see how many searches there are for the keywords you want to use. [00:03:06] There are several free tools online that allow you to do this. You just enter the keyword and click Search. [00:03:12] These are some of the things you should keep in mind when optimizing your website for local search engines. [00:03:17] Properly optimized local SEO will help your business period. If you live anywhere in the USA and are looking for a specific business, all you have to do is type in what you are looking for and Google will produce geo targeted results based on your search intent. [00:03:35] You don't even need to type near me anymore. [00:03:38] Search engines are going to aggregate results that they feel will best serve you based on your location.