Custom Cannabis Ecommerce Menu Integrations

[00:00:00] Native e commerce menus for dispensaries and retailers Local SEO works better when you have cannabis e commerce combined for local product, brand and strain searches. [00:00:10] Up until 2023, cannabis companies were crippled with their options for online store options. We are finally offering Cannabis e Commerce to our stack of services after launching Logic Ecom and our plugin Corona Deluxe. [00:00:25] Our plugin was originally built to integrate with state seed to sale tracking. [00:00:29] It has now evolved into a fully customizable plugin with some of the best POS platforms for both the cannabis and hemp industries. [00:00:38] Unlike other headless menu platforms out there that force you to pay for a third party integration on a menu platform that you don't own, we build a WordPress plugin that integrates your live inventory right into your website with inventory syncing the that ranges from every five minutes to every 24 hours. [00:00:59] This allows for better e commerce integration and customization. [00:01:04] The problem with most cannabis e commerce solutions up until recently we did not focus on cannabis e commerce. The reason was simply this Iframes are trash and do nothing to help SEO. [00:01:19] Yes, we know they are the most popular and for some reason they are the most highly recommended platforms out there. But if you ask anyone who does SEO or runs an agency they will agree. [00:01:30] The most popular POS platforms are pretty much iframe only unless you pay $2,000 plus a month for an API connection through their preferred marketing agency partners. [00:01:43] Doing manual daily inventory updates on a website menu is way too time consuming of a task for an SEO and while we tried it a few times, it was a nightmare getting product info and images from dispensaries. [00:01:56] Third party providers are usually a pain to work with and don't want to share their data. [00:02:01] You have to pay extra for advanced reporting. Basic versions usually come with a giant ad for your menu platform on your website way above any of your products. [00:02:11] This happens both when you iframe or embed their menu or even when you link to your menu on their site. [00:02:19] The best solution for Cannabis Ecommerce for dispensaries, we developed Logic Ecom to fully integrate with WooCommerce and WordPress for a real e commerce experience. [00:02:32] This allows for an online menu that is hosted on your website that is fully connected to your point of sale. [00:02:40] Build your E commerce store for the best user experience in the fiercely competitive world of E commerce, delivering an outstanding user experience is essential for the success of your online store. Here are a few key user experience options that can enhance your e commerce platform, ensuring a smooth and delightful journey for your customers on your dispensary website. [00:03:04] Responsive Design for Cross Device Compatibility Investing in responsive design is crucial to cater to users across various devices. [00:03:14] Ensuring that your website is optimized for seamless viewing and interaction on desktops, tablets and smartphones is fundamental for a positive user experience. [00:03:24] Intuitive Navigation and User Friendly Interface Create an intuitive and user friendly interface by adhering to established usability heuristics. [00:03:35] Clear navigation, easily understandable menus and logical information architecture contribute to a more enjoyable and efficient user experience. [00:03:45] Personalization and User Account Enhance user engagement by incorporating personalization features. [00:03:52] Tailor the user experience based on individual preferences and consider implementing user accounts for a more personalized and streamlined interaction. [00:04:01] Seamless Checkout Optimize the checkout process to be as straightforward as possible. [00:04:08] Minimize the number of steps, offer guest checkout options and provide clear information on shipping costs and delivery times to reduce cart abandonment rates. [00:04:19] High Quality Product Imagery and Visual Appeal Captivate your audience with high quality product images. [00:04:26] Visual appeal is a critical factor in influencing purchasing decisions. [00:04:30] Showcase products from multiple angles and include zoom features to provide a detailed view. [00:04:36] Clear and Compelling product Descriptions Craft product descriptions that are clear, compelling and informative. [00:04:44] Clearly communicate the value proposition of each product, highlighting key features and benefits to assist customers in making informed decisions. [00:04:52] Fast Loading Prioritize fast loading speed to prevent user frustration. [00:04:57] Slow loading pages can result in increased bounce rates. Utilize tools to assess and optimize your website's loading performance. [00:05:07] Incorporate a robust search functionality to help users find products quickly. [00:05:12] Include filters, sorting options and predictive search capabilities to enhance the search experience. [00:05:19] Integration of Chatbots and Live Enhance customer support with chatbots and live chat features. Offering real time assistance can address customer queries, provide product recommendations and improve overall customer satisfaction. [00:05:35] Social Proof and Leverage social proof through customer reviews and testimonials. [00:05:41] Positive feedback and endorsements. Build trust and credibility, influencing potential buyers in their decision making process. Optimize for Mobile Shopping Given the rise of mobile commerce, ensure your website is optimized for mobile users. [00:05:57] Simplify navigation, streamline the checkout process and prioritize mobile friendly design to cater to users on the go. [00:06:07] Continuous Testing and Improvement Embrace a culture of continuous testing and improvement. [00:06:13] Implement A B testing to analyze user behavior and preferences, allowing you to make data driven decisions and refine your E commerce user experience over time. [00:06:24] Point to consider when it comes to cannabis e commerce. [00:06:29] By incorporating these user experience options, your cannabis e commerce store can provide a more engaging, efficient and enjoyable journey for customers. [00:06:38] Stay proactive in assessing and optimizing your user experience and to stay ahead in the ever evolving landscape of online retail.